// Slack-Native AI Analyst

An AI Analyst That Lives in Brand24's Slack

We built a Slack-native LLM assistant that unifies 13 internal data sources - billing, MRR, trials, churn - into a single source of truth executives can query in plain English.

offices

Poland / USA

size

51 - 200 employees

industry

Marketing

revenue

SaaS

// Outcomes

The numbers that matter

  • 13

    internal data sources unified

  • 8M+

    queryable datapoints across sales & product

  • <5s

    average answer latency in Slack

01 · Data-driven decisions at scale

The Challenge

Brand24 is the #1 online brand monitoring tool in the world. The world's largest corporations, prominent public institutions, and even the White House rely on it.

Brand24 is an organization built from the ground up with a data-driven approach. However, having vast amounts of data also presents the challenge of interpreting it effectively. For Brand24 executives, the most critical aspects of data are time, accuracy, and availability. In a globally operating product company, making metrics-based decisions is a fundamental operational practice.

An AI assistant delivers instant insights and data through clear text, detailed tables, and insightful charts - making analysis faster and smarter.

02 · Solution

Focused on business side

Our solution is built on a specialized analytical pipeline powered by LLM, designed to extract the necessary information, evaluate and compare it, iterate when needed, and ultimately deliver precise, well-structured answers to user queries.

AI assistant keeps track of the conversation context from start to finish. To make things even easier, it's fully integrated as a Slack bot, so no extra apps are needed. This way, Brand24 could keep their existing workflow without adding another tool to their tech stack.

03 · Implementation roadmap

Hittin' the road

Phase 1 - Week 1: An early prototype has been developed based on the data provided by Brand24, utilizing 1-2 data sources.

Phase 2 - MVP - Weeks 2-4: The first iteration of the BOT has been created, supporting up to 8 data sources.

Phase 3 - Weeks 5-6: Once the MVP has been launched, an evaluation phase has taken place in a production environment.

04 · Example questions

Brand24 loves it!

  • Present the total MRR results for the last 12 full months in a table.
  • How much MRR did we lose in January 2024 due to churn?
  • Provide a comparison of July vs. June in terms of trial numbers, sales, MRR, and churn.
  • Plot the number of trials, sales, and conversion rates for 2023.
  • In which countries did trials drop the most in April 2023?

05 · Wide possibilities

THEY LOVIN' IT

You are covered - get instant reply based on your company data: You can ask Bot about anything, and it will try to provide the most precise information possible based on the available data from your company.

Personalized Charts / Tables Generation: If you need a chart or table (csv), it can generate them for you - just ask through your fav collaboration tool (e.g Slack)

// What they say

By leveraging a dedicated AI solution that pulls knowledge directly from our key resources, Brand24 now has a single source of truth. This has significantly streamlined workflows, saving time and enhancing collaboration by eliminating the need to sift through multiple documents. Bards.ai has shown remarkable flexibility and a deep understanding of our needs, delivering a solution perfectly aligned with our processes.
Michal Sadowski

Michal Sadowski

CEO @ Brand24

// Ready to ship?

Let's build something that delivers numbers like these.

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