bards.ai × Surfer SEO
Surfer, the global market leader in SEO optimization & content tools, has invited our research team to work on its latest solution - Surfer AI. It is a tool that boils down 85% of the article search, writing and optimization process to a few clicks to give copywriters more time to refine the article and rank in Google.
credits sold in 6mo
LLM tokens daily
Nowadays, many copywriters use tools like ChatGPT to speed up the article writing process. However, these tools often create content that contains a small amount of interesting information - on top of that, it is often incorrect and completely unoptimized for SEO. This is due to technological limitations, overcoming which was a key challenge in the project.
So, as we mentioned Surfer AI is an AI writing tool designed to streamline the marketing content creation process by producing high-quality well-researched articles that closely align with target users' intent.
It is worth mentioning that Surfer were able to integrate its core optimization engine into Surfer AI. Let's highlight that we were in a great position to introduce such a product.
NO TIME TO WASTE
Surfer approached us to share our experience and expertise on the possibilities of current generative technology. Our first task was to find and approach R&D process that would lead to a final product.
Providing the highest quality fact-checked informative content
Our goal was to create content that's not only seo-optimized, but that provides well-researched information for the reader. We had to create over 30-step knowledge gathering and fact-checking pipeline to be sure, that the content we created matches or exceeds the quality of human writers.
Constantly changing SOTA Technology
During development, about every 3 months there was a real breakthrough in terms of state-of-the-art generative models. Surfer put heavy emphasis on being the best in the field and our team was constantly evaluating and improving based on the latest foundational models
Continuous evaluations
We had to merge challenging evaluations, such as comparing the "quality" of writing, with rapid development cycles. We designed an evaluation process that integrates efficient module-based internal testing using LabelStudio with internal SEO specialists, and production A/B testing complemented by user feedback comparison. This approach allows us to release new pipelines every 1 to 2 weeks.
Shipping bleeding-edge technology with high reliability
We successfully addressed the instability issues that are inherent for LLMs. We designed a robust architecture that ensures fail-proof operation with more than 30 interdependent modules, achieving a level of stability that is ready for production use.
Let's check out what SurferSEO has to say about us.
